One of the most important club head specifications affecting accuracy in
your short irons is the lie angle of irons at impact. You can make a
perfect swing with the clubface square to the target line, and the ball will
not end up on that line if the lie angle does not sole correctly at impact.
Try this experiment to make this concept more concrete. Take
your stance with a short iron in your hands. Then lower the club in
your hands, and observe as the club lie becomes more upright (the toe is in
the air). Notice what happens to the club as you lower it
until the shaft is on the ground. While it is impossible to do,
imagine you could hit a golf ball with the club in this position. What
would happen? The ball would start left by the amount of the club
loft, and backspin would be completely replace by hook spin. That is
why you hit a draw when the ball is above your feet. The
directional angle of the club becomes more upright, and some backspin is
replaced with hook spin. The drawings below illustrate this more
clearly:



Too upright a lie will cause the ball to start left with a hooking
action. Correct lies where the club soles center at impact will
start at the target line with no side spin. Flat lies will cause the
ball to start right with a slicing action. Longer irons are typically
too flat as the downward centrifugal action of the downswing causes these
softer shafts to droop down.
Your correct lie angle will be determined in a Dynamic Lie Test and each
club's lie will be bent to its correct position using our bending machine.